Nightcap Head Office
Overview of the role:
As a Marketing Manager you’ll be an integral part of our dynamic marketing team, playing a pivotal role in developing and executing marketing strategies and campaigns that align with brand vision and business goals. This role requires a creative and strategic thinker who collaborates well in a team, and can elevate of brands’ presence, engage customers, and drive revenue growth.
Responsibilities:
· Collaborate with the Head of Marketing to create and execute comprehensive marketing strategies that increase brand awareness, customer engagement, and revenue generation across the estate.
· Lead on marketing activity across our diverse range of brands, include hard-hitting campaigns which turn the dial and lead the way in hospitality – this is a very creative role! – this includes overseeing digital marketing, social media channels, PR, events and partnerships.
· Maintain and enhance our brand identities through consistent messaging and design as per each brand’s guidelines.
· Working with our digital team to bring to life your brand online. Working with the team to create a clear content plan by each of your brands and by channel.
· Planning and carrying out photo and video shoots across our brands – this requires content planning in advance, thinking about the relevant look and feel for our target audiences – there is a massive emphasis on UGC.
· Briefing in graphic design for campaigns and events, ensuring they are in line with brand guidelines.
· Manage your allocated marketing budget effectively, ensuring optimal allocation of resources to achieve maximum results.
· Creating briefs for our ops teams to ensure they are aware of upcoming campaign activity, as well as offers and anything else that requires communication.
· Manage your budget effectively and maximise supplier income where possible.
· Analyse campaigns after completion using data analytics to measure effectiveness, tracking ROI, and using the data to make informed future decision.
· Must stay up to date with the latest industry trends, competition analysis, and consumer insights to inform marketing strategies and identify opportunities.
Necessary experience:
· Minimum 3 years’ experience working in a Marketing Manager role within the hospitality sector, with a solid understanding of brand marketing campaigns as well as a good understanding of the digital marketing mix.
Skills Required:
· Creative, proactive, and thrive in a fast-paced environment.
· Have a passion for marketing within the hospitality sector.
· Strong attention to detail.
· Fantastic copywriting skills – the role will be copywriting heavy transitioning between different tones of voice.
· Excellent written and verbal communication skills, with the ability to craft creative content.
· Strong project management skills with the ability to prioritise and manage multiple projects.
· Ability to think outside the box and not afraid to put your ideas forward.
· Have a positive attitude with a YES mentality.
· Have good time-keeping skills – deadlines are crucial.
· Familiarity with industry trends and market dynamics.
Desired experience:
Nightcap is an award-winning operator in the late-night bar scene. We operate a portfolio of bars and venues across the UK, including brands like The Cocktail Club, Tonight Josephine, Barrio Familia and Dirty Martini to name just a few. With a mission to be the UK’s leading bar group and a deep routed belief that everyone deserves a great night out, working here is fast paced, at times challenging, but copious amounts of fun!
At Nightcap, we thrive on creating engaging and vibrant atmospheres that leave a lasting impression. Our team are dedicated to delivering outstanding customer experiences and exceeding expectations with world-class drinks. From skilled bartenders crafting unique and delicious cocktails to talented head office teams supporting our bars with exceptional solutions to further improve our business, we all strive to curate memorable experiences for our customers.