Nightcap Head Office
Overview of the role:
As a Marketing Manager you’ll be an integral part of our dynamic marketing team, playing a pivotal role in developing and executing marketing strategies and key activities across all our brands. This role requires a creative and strategic thinker who collaborates well in a team, and can elevate of brands’ presence, engage customers, and drive revenue growth.
Responsibilities:
· Collaborate with the Head of Marketing to create and execute comprehensive marketing strategies around key projects that include but are not limited to: Christmas, Summer, Food & Drinks Menus and Nightcap Corporate.
· This role will be responsible for project management of these key projects from start to finish, managing timelines, budgets, and key stakeholder relationships.
· Responsible for leading on key projects like pricing and menu optimisation.
· Lead on marketing activity across our diverse range of brands, include hard-hitting campaigns which turn the dial and lead the way in hospitality- working with the rest of the marketing team to bring to life across channels.
· Responsible for working with our pre-booked sales team on how we drive the Nightcap brand forward and how we cross sell our brands thinking about digital, print and sales collateral.
· Responsible for pulling together timelines and clear project plans which are deliverable and have high engagement across the stakeholders.
· Maintain and enhance our brand identities through consistent messaging and design as per each brand’s guidelines.
· Working with drinks and food suppliers to create key partnerships and release supplier funding against these centralised projects.
· Briefing in graphic design for campaigns and events, ensuring they are in line with brand guidelines.
· Manage your allocated marketing budget effectively, ensuring optimal allocation of resources to achieve maximum results.
· Creating briefs for our ops teams to ensure they are aware of upcoming campaign activity, as well as offers and anything else that requires communication.
· Analyse campaigns after completion using data analytics to measure effectiveness, tracking ROI, and using the data to make informed future decision.
· Must stay up to date with the latest industry trends, competition analysis, and consumer insights to inform marketing strategies and identify opportunities.
Necessary experience:
· Minimum 4 years’ experience working in a Marketing Manager role within the hospitality sector, with a solid understanding of brand marketing campaigns as well as a good understanding of the digital marketing mix.
Skills Required:
· Creative, proactive, and thrive in a fast-paced environment.
· Have a passion for marketing within the hospitality sector.
· Strong attention to detail.
· Fantastic copywriting skills – the role will be copywriting heavy transitioning between different tones of voice.
· Excellent written and verbal communication skills, with the ability to craft creative content.
· Strong project management skills with the ability to prioritise and manage multiple projects.
· Ability to think outside the box and not afraid to put your ideas forward.
· Have a positive attitude with a YES mentality.
· Have good time-keeping skills – deadlines are crucial.
· Familiarity with industry trends and market dynamics.
Desired experience:
Nightcap is an award-winning operator in the late-night bar scene. We operate a portfolio of bars and venues across the UK, including brands like The Cocktail Club, Tonight Josephine, Barrio Familia and Dirty Martini to name just a few. With a mission to be the UK’s leading bar group and a deep routed belief that everyone deserves a great night out, working here is fast paced, at times challenging, but copious amounts of fun!
At Nightcap, we thrive on creating engaging and vibrant atmospheres that leave a lasting impression. Our team are dedicated to delivering outstanding customer experiences and exceeding expectations with world-class drinks. From skilled bartenders crafting unique and delicious cocktails to talented head office teams supporting our bars with exceptional solutions to further improve our business, we all strive to curate memorable experiences for our customers.